Umberto Doni Giannini is CEO & Co-Founder of Giardini di Toscana Srl, a family business that he has helped transform from a micro-business to a leading international brand in artistic perfumery. Thanks to innovative digital marketing strategies and quality products (100% Made in Italy) - perfumes and perfumed creams - the company has experienced exponential growth, arriving in just four years to collaborate with more than 700 perfumeries in more than 30 countries.
Prior to devoting himself entirely to Giardini di Toscana, Umberto gained more than a decade of experience in the energy and natural gas trading sector, holding commercial roles in leading Italian companies in the energy and renewable energy fields, where he led the Sales Top & Origination team managing a portfolio with a turnover of up to half a billion euros.
He holds a bachelor's degree in International and Diplomatic Sciences from the University of Bologna and a master's degree in International Relations from LUISS Guido Carli in Rome.